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One Million Followers, Updated Edition: How I Built a Massive Social Following in 30 Days Hardcover – November 3, 2020

by Brendan Kane (Author)
4.3 4.3 out of 5 stars 2,013 ratings
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Discover the updated edition of the go-to guide for rapidly scaling your social media platform.

More than 60 billion online messages are sent on digital platforms every day, and only a select few succeed in the mad scramble for customer attention. 

This means that the question for anyone who wants to gain mass exposure for their transformative content, business, or brand or connect with audiences around the globe is no longer if they should use social media but how to best take advantage of the numerous different platforms and beat the algorithms. 

How can you make a significant impact in the digital world and stand out among all the noise? 

Digital strategist and "growth hacker" Brendan Kane has the answer and will show you how—in 30 days or less. A wizard of the social media sphere, Kane has built online platforms for A-listers including Taylor Swift and Rihanna. He's advised brands such as MTV, Skechers, Vice, and IKEA on how to establish and grow their digital audience and engagement. Kane has spent his career discovering the best tools to turn any no-name into a top influencer simply by speaking into a camera or publishing a popular blog—and now he'll share his secrets to success with you. 

In this revised and expanded edition of One Million Followers, Kane will teach you how to gain an authentic, dedicated, and diverse online following from scratch; create personal, unique, and valuable content that will engage your core audience; and build a multi-media brand through platforms like Facebook, Instagram, YouTube, and LinkedIn. 

Plus, Kane now shares his favorite tips for lead generation, e-commerce, direct response marketing, and how to skyrocket your revenue.

Featuring in-depth interviews with celebrities, influencers, and marketing experts, including: 

   • Chris Barton, cofounder and board director of Shazam and former head of Android business development for Google
   • Ray Chan, CEO and cofounder of 9GAG
   • Julius Dein, internet personality and magician with nearly 16 million Facebook followers
   • Mike Jurkovac, Emmy Award–winner and creative director of will.i.am and the Black Eyed Peas
   • Phil Ranta, former COO of Studio71 and VP of network at Fullscreen
   • Eamonn Carey, managing director at Techstars London
   • Jonathan Skogmo, founder and CEO of Jukin Media, Inc.
   • Jon Jashni, founder of Raintree Ventures and former president and chief creative officer of Legendary Entertainment 


One Million Followers is the ultimate guide to building your worldwide brand and unlocking all the benefits social media has to offer. It's time to stop being a follower and start being a leader.
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Previous page
  1. Print length
    256 pages
  2. Language
    English
  3. Publisher
    BenBella Books
  4. Publication date
    November 3, 2020
  5. Dimensions
    6.25 x 1.03 x 9.31 inches
  6. ISBN-10
    195066547X
  7. ISBN-13
    978-1950665471
  8. See all details
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  1. I usually launch my ads at midnight because that gives the content a fresh twenty-four hours to be tested.
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Editorial Reviews

Review

"Today, the online world is so cluttered that even truly great content often gets buried or ignored. The good news is that you can take control of your ability to reach a wide audience—and you can start today, with One Million Followers."

—Katie Couric

"When we needed help releasing a digital series that we knew could do so much good in the world, Brendan was the first person I called. I'm so happy he is writing a book and passing on his research and experience."

—Justin Baldoni, star of Jane the Virgin, producer of My Last Days, and cofounder and CEO of Wayfarer

"Brendan is an outlier in a crowded market. His strategies are easy to implement and will lead to massive success. Working with him opened my eyes to the power of his ideas. He's the best at what he does."

—Luke Wahl, executive producer at Sports Illustrated and Yahoo!

"Brendan has done what most people only dream of doing. We're so lucky he's sharing his secrets. This book is a must-read."

—Julie Moran, former cohost of Entertainment Tonight

"Brendan's success stories are all the more interesting as they relate to massive global brands like Taylor Swift, Rihanna, Jason Statham, Katie Couric, MTV, Vice, Lionsgate, and Yahoo! As a case study for this book he put his money where his mouth is and amassed one million real followers for himself with very little money over a very short amount of time. Testing and methodology are big parts of Brendan's success, and he's incredibly generous for sharing those aspects of his work with the world."

—Greg Durkin, CEO at Guts + Data, former senior vice president of marketing analytics at Warner Bros. Pictures

"While it may be true that no one can predict what content will go viral, there is a tried-and-true formula experts use to maximize reach and stand out from the rest—and it will work for you, too. Brendan Kane gives you all the tips, tools, and insider secrets you need to make that happen."

—David Oh, chief product officer at FabFitFun

"Brendan's focus on understanding how things work is infectious. His curiosity and knowledge will make you want to do better."

—Latham Arneson, former vice president of digital marketing at Paramount Pictures

"Brendan Kane will guide you through the fog of social media and its strategic application like the seer he is."

—Jon Jashni, founder of Raintree Ventures, former president and chief creative officer of Legendary Entertainment 

"There's an insane amount of noise online today—and it's increasingly difficult to get your content, brand, or message across to the widest possible audience that matters to you. Unless you've read this book. Brendan's done an incredible job of distilling tips, tools, and insider info into actionable advice that's applicable for everyone."

—Eamonn Carey, managing director at Techstars London

"Social Media is now a currency you can exchange for monetary gain or exposure. This book allows you to obtain the fundamentals from the greatest minds in the world. Hearing from the experts within each field to arm you with the nuggets you need for social media success!"

—Joivan Wade, founder of the Wall of Comedy and actor in The First Purge

"If you're looking for a book to help you make a real and lasting impact in the complicated and ever-changing world of social media . . . look no further. Practical, definitive, and easy to read. Brendan Kane has written the bible."

—Kario Salem, Emmy Award-winning screenwriter

"Brendan gets the value of paid media better than anyone I know . . . and how really good content needs the right ignition and the right platform underneath it to be successful."

—Erick Brownstein, president and chief strategy officer at Shareability

"In this noisy world, winning a massive following may seem unrealistic. But by following the smart advice in One Million Followers, anyone can build a powerful and passionate fan base, starting now."

—Dorie Clark, adjunct professor at Duke University's Fuqua School of Business and author of Entrepreneurial You and Stand Out

"Brendan gives masterful and practical strategies that will help you reach your social media goals and beyond. Whether you want to build a brand, sell a product, or become an influencer, there is wisdom here so you can do just that."

—Antony Randall, CEO and cofounder of EQ

"I wish I had this book when I started my career as a video-director over a decade ago. I am extremely excited to apply what I learned from One Million Followers to my own social media platforms. Anyone who takes this book seriously and applies the lessons within is on the path to closer achieving their goals."

—Pedro D. Flores, CEO of CompA Productions

"Brendan was shockingly able to generate a million followers for our nonprofit in less than fourteen days. I have never seen such rapid growth in social in my entire career."

—Rich German, founder and CEO of JV Insiders

About the Author

Brendan Kane is a growth hacker for Fortune 500 corporations, brands, and celebrities. He helps brands find and engage new audiences that reward relevant content, products, and services with attention and spending. Currently, he is advising Strike Social regarding entertainment partnerships. Brendan started his career at Lakeshore Entertainment, where he oversaw all aspects of Lakeshore's interactive media strategy. At Lakeshore, he worked on 16 films that generated a worldwide gross of $685 million and Brendan pioneered the first-ever influencer campaign to effectively promote Lakeshore's movies. Brendan went on to build applications and platforms for celebrity clients such as Taylor Swift, Rihanna, Xzibit, Charles Barkley, Michael Strahan, super model Adrianna Lima, and pro skateboarder Ryan Sheckler. Brendan is known for creating an innovative application for Taylor Swift and Rihanna that can automatically turn any Facebook profile into a website in less than 60 seconds. More than 50 million people worldwide have accessed the applications and platforms that Brendan created for his celebrity clients. He also served as a consultant for the NHL and NFL Players Association on how to bolster their digital offering to both players and fans.

Product details

  • Publisher ‏ : ‎ BenBella Books; Updated edition (November 3, 2020)
  • Language ‏ : ‎ English
  • Hardcover ‏ : ‎ 256 pages
  • ISBN-10 ‏ : ‎ 195066547X
  • ISBN-13 ‏ : ‎ 978-1950665471
  • Item Weight ‏ : ‎ 1.03 pounds
  • Dimensions ‏ : ‎ 6.25 x 1.03 x 9.31 inches
  • Customer Reviews:
    4.3 4.3 out of 5 stars 2,013 ratings

About the author

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Brendan Kane

Brendan Kane

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Brendan Kane is an out of the box thinker for Fortune 500 corporations, brands, and celebrities. He thrives on helping individuals and companies systematically find and engage new audiences who reward relevant content, products, and services with their attention and spend.

He started his career at Lakeshore Entertainment where he oversaw all aspects of Lakeshore’s interactive media strategy. While there, he worked on 16 films that generated a worldwide gross of $685 million dollars and pioneered the first ever influencer campaign to effectively promote Lakeshore's movies.

Kane went on to build applications and platforms for celebrity clients Taylor Swift, Rihanna, Michael Strahan, supermodel Adrianna Lima, and pro skateboarder Ryan Sheckler. The applications and platforms Brendan created for his celebrity clients have been accessed by over 50 million people worldwide.

In partnership with MTV, Brendan conceptualized and built an advertising technology that monetized consumer to consumer interaction within social networks. This technology was utilized by MGM, Lionsgate, Sony, Yahoo, MTV, Rockband, and Vice magazine.

He also served as vice president of digital for Paramount Pictures and helped scale one of the largest social optimization firms in the world, that works with brands such as Disney, Fox, NBC, Netflix, Xbox, LinkedIn, and many notable Fortune 100 companies.

Kane is most recently known for generating one million followers in over 100 counties in less than 30 days. He went on to publish the best-selling book One Million Followers, which breaks down how he was able to achieve such a feat.

Email: Brendan@HookPoint.com

Social:

https://www.facebook.com/brendanjameskane

https://www.instagram.com/brendankane/

https://www.linkedin.com/brendanjkane/

Websites:

https://hookpoint.com/

https://brendanjkane.com/

https://onemillionfollowers.com/

Customer reviews

4.3 out of 5 stars
4.3 out of 5
2,013 global ratings
If you have a dream, idea, passion, or business you NEED this book!
5 Stars
If you have a dream, idea, passion, or business you NEED this book!
I've been doing marketing for over seven years now and have read countless books on marketing and business and this is hands down and by far the best book on the subject that I've ever read (and I've read an ungodly amount of books on these topics), and it is super practical and "simple" to implement.So many books give really shallow content on marketing and how to gain more exposure for you or your clients, but Brendan really breaks it down and uses stories from a lot of the other leading experts in the field to really showcase how powerful marketing can be, and how effective the marketing practices have been for them, and for us if we use it. It's like having a bird eyes view of seeing how the best in the industry is going about their marketing that would normally be invisible to everyone other than those who are actually present for it.This book is filled with a ton of tactics that you can do TODAY to take your endeavors to the next level and really make an impact in the world or in someone's life.If you are a marketer or someone trying to get your dreams or vision heard this is the only book that you will EVER need about marketing.I highly recommend this book to anyone and everyone! The only regret that you will have is not reading it sooner!If you follow what he outlines and maps out in his book you will have HUGE success!Cheers to your success!And a huge thank you, Brendan, for creating this masterpiece!Also, on a side note, Brendan truly cares about his fans and followers and really goes the extra mile to help and provide support to them which is super rare to find nowadays!If you're ready to take you and your life to the next level then this is the book for you!
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Top reviews from the United States

Jordan Suber
5.0 out of 5 stars If you have a dream, idea, passion, or business you NEED this book!
Reviewed in the United States on November 1, 2019
Verified Purchase
I've been doing marketing for over seven years now and have read countless books on marketing and business and this is hands down and by far the best book on the subject that I've ever read (and I've read an ungodly amount of books on these topics), and it is super practical and "simple" to implement.

So many books give really shallow content on marketing and how to gain more exposure for you or your clients, but Brendan really breaks it down and uses stories from a lot of the other leading experts in the field to really showcase how powerful marketing can be, and how effective the marketing practices have been for them, and for us if we use it. It's like having a bird eyes view of seeing how the best in the industry is going about their marketing that would normally be invisible to everyone other than those who are actually present for it.
This book is filled with a ton of tactics that you can do TODAY to take your endeavors to the next level and really make an impact in the world or in someone's life.

If you are a marketer or someone trying to get your dreams or vision heard this is the only book that you will EVER need about marketing.
I highly recommend this book to anyone and everyone! The only regret that you will have is not reading it sooner!
If you follow what he outlines and maps out in his book you will have HUGE success!

Cheers to your success!

And a huge thank you, Brendan, for creating this masterpiece!
Also, on a side note, Brendan truly cares about his fans and followers and really goes the extra mile to help and provide support to them which is super rare to find nowadays!

If you're ready to take you and your life to the next level then this is the book for you!
Customer image
Jordan Suber
5.0 out of 5 stars If you have a dream, idea, passion, or business you NEED this book!
Reviewed in the United States on November 1, 2019
I've been doing marketing for over seven years now and have read countless books on marketing and business and this is hands down and by far the best book on the subject that I've ever read (and I've read an ungodly amount of books on these topics), and it is super practical and "simple" to implement.

So many books give really shallow content on marketing and how to gain more exposure for you or your clients, but Brendan really breaks it down and uses stories from a lot of the other leading experts in the field to really showcase how powerful marketing can be, and how effective the marketing practices have been for them, and for us if we use it. It's like having a bird eyes view of seeing how the best in the industry is going about their marketing that would normally be invisible to everyone other than those who are actually present for it.
This book is filled with a ton of tactics that you can do TODAY to take your endeavors to the next level and really make an impact in the world or in someone's life.

If you are a marketer or someone trying to get your dreams or vision heard this is the only book that you will EVER need about marketing.
I highly recommend this book to anyone and everyone! The only regret that you will have is not reading it sooner!
If you follow what he outlines and maps out in his book you will have HUGE success!

Cheers to your success!

And a huge thank you, Brendan, for creating this masterpiece!
Also, on a side note, Brendan truly cares about his fans and followers and really goes the extra mile to help and provide support to them which is super rare to find nowadays!

If you're ready to take you and your life to the next level then this is the book for you!
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35 people found this helpful
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VIC3NT3
5.0 out of 5 stars Practical advice, useful tips, ideas worth implementing
Reviewed in the United States on July 4, 2023
Verified Purchase
I really like the examples shown and the ideas. It opens up your mind to the possibilities and the strategies that are not difficult to apply. I also found inspiration in the many real stories from his clients and also different content creators. I learned much more about this topic. If you are looking to expand your social media impact this book has the right tools and advice. Can’t wait to get started on helping out many more people with my own abilities.
8 people found this helpful
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Samreen Khateeb
4.0 out of 5 stars Easy to Understand
Reviewed in the United States on May 14, 2019
Verified Purchase
In One Million Followers, Brendan Kane reveals hacks and advice on how to gain a mass following and create valuable content to attract such an audience. Keeping in mind how to create a following of one million followers and his experience with doing so in 30 days, Kane uses what he has learned to point out specific marketing tactics to grow a brand. His objective is to teach his readers how to maximize the potential of a mass public to promote the audience’s brand or product. Kane also focuses on educating the audience on taking advantage of social media and how to use the platforms to gain mass exposure. His words are set to attract a business minded audience of people who he believes "have something to offer and [want] to make an impact” in such a competitive globalized society (Kane, 2018, p.2).
To build a massive social following Kane argues that businesses and individuals need to know what makes the public want to share a message. He is constantly emphasizing how figuring this out can help an individual or company's "exposure and range grow exponentially" and reach masses (Kane, 2018, p.2). He emphasizes that this strategy is cost effective as well and stresses the need to try as many variations of content to figure out what is the best strategy for the brand. Kane also pinpoints that it is highly important to target your audience based off of their purchases and characteristics to determine which groups the products appeal to. He argues that choosing a message for the masses through speaking in a way that resonates the most through humor, logic, and emotion, will make the audience more connected with the brand. He points towards the need to "hypothesize, test, and pivot" using sites such as Google Analytics as a strategy to determine which audiences to target (Kane, 2018, p.18).
Providing exact experiences with celebrities he has worked with such as Taylor Swift, and conducting an experiment of building a following in 30 days, Kane is persuasive in projecting his arguments. He gives a great synopsis of what he has learned in his moments working with these artists and on his own by sharing that if fans "felt connected they were willing to share content" with everyone they knew (Kane, 2018, p.7). These experiences are the strengths in his argument as they build more trust towards what he has to input about building a follower base. Though he has worked with countless celebrities, his opinions are genuine as well as he has only been at the back front of digital and social media companies. He builds an unbiased perspective this way and he relates to how his own readers feel. Throughout the book Kane is able to establish an understanding amongst himself and his readers as he gives advice in which his readers can connect to. This is evident when he reminds his readers of keeping the introductions for an ad video to a minimum of a "second or three" to hook someone in (Kane, 2018, p.117). Kane strengthens his argument once again as he builds this understanding in his audience towards a common feeling everyone has experienced towards attentiveness.
Kane’s words successfully do justice in explaining his viewpoints and portraying his objectives through multiple examples and experiences he has had in social media building. With his concise yet thorough words, he is able to explain how to appeal to the public so they can promote a business’s products through shareability with no cost on the business’s end. Using case studies or examples of companies such as Shazam, Kane presents the value of global markets as well to put into perspective the ability to reach and target such a wide audience in emerging markets as a tactic to increase shareability of the business content. He is also able to get his points across to his audience at the end of each chapter as he goes through bullet points on the last page or two, stating “Quick tips and recap” to establish a clear motive of what is to be learned (Kane, 2018, p.187).
Overall, Kane’s presentation of hacks and advice in his book were engaging and enjoyable. He succeeds in teaching his business/aspiring influencer minded audience as he sets up perfect examples of the importance towards growing various social media platforms. Through all the great descriptions and explanations, at times however, the ideas and words in the book were repetitive. Among the repetitiveness, there was a constant advocation of Facebook as the best platform to use when constructing a brand, which may have seemed biased to Kane’s one experience with success on that platform. However, Facebook may not be the best platform for everyone. Nonetheless, Kane's constant mention of Facebook does provide the audience with a great value towards the social media metrics which these platforms provide. The repetitiveness with his ideas also do establish an importance of shareability of content and targeting into the audience.
53 people found this helpful
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Marcus T Anthony, PhD
5.0 out of 5 stars Great advice for expanding creators
Reviewed in the United States on August 14, 2023
Verified Purchase
There’s a lot of very useful advice in this book. Sure, the title is gimmicky, but there’s plenty of meat on the bones. Brendan Kane offers plenty of real examples, and seems to have walked the talk. Thanks to generative AI and expansive technologies, we are entering a period where the opportunities for impacting the world of social media will be greater than ever. This book will be useful for those wishing to ride that wave into the future.

Marcus T Anthony (author of Power and Presence: Reclaiming Your Authentic Self in a Digitised World).
10 people found this helpful
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Top reviews from other countries

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Leticia McEwen
5.0 out of 5 stars Very good
Reviewed in Canada on April 15, 2024
Verified Purchase
Excellent
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balam
5.0 out of 5 stars Recomiendo para tanto para empresas establecidas, como para quien está empezando!
Reviewed in Mexico on August 2, 2021
Verified Purchase
Muy útil para pensar en estrategia de la marca en general, pero también para aterrizar en iniciativas para la práctica. Además vale mucho la pena que tiene acceso a recursos adicionales que actualizan constantemente. Recomiendo para tanto para empresas establecidas, como para quien está empezando
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Uwe Möhlenkamp
5.0 out of 5 stars Tolles Buch
Reviewed in Germany on March 8, 2024
Verified Purchase
Dieses Buch ist äußerst hilfreich für alle, die in den sozialen Medien selbst oder in den sozialen Medien anderer arbeiten. Es bietet erstaunliche Einblicke in die Branche und das letzte Kapitel war äußerst inspirierend.
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Mr. B. M. Fisher
5.0 out of 5 stars Great Read!
Reviewed in the United Kingdom on February 2, 2024
Verified Purchase
I started this book yesterday, it’s a great read so far as very helpful. I emailed to get some further information and got a reply straightaway. Very helpful and highly recommended
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Anna
3.0 out of 5 stars Al ot of self-promo
Reviewed in France on December 27, 2023
Verified Purchase
I don't understand how this book can get such good reviews. All I got from it is: create shareable content and test. Could be written on 2 pages.
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