I've been a loyal LG customer for over 10 years now. For many years, their TVs have topped the reviews and have some of the deepest black levels among LED and OLED displays. So I haven't had a Sony display for some time (before the LG displays I had Panasonic plasma) but when this Bravia 3 showed up in my Vine feed, I thought why not give them a try? I wanted to replace my old HD Panasonic plasma in our bedroom anyway. The Panasonic still looks great, but it is a BEAST that takes two people to move and I never liked that it sat on a wall mount just above where our dog sleeps with so much weight behind it. When the Bravia arrived, I decided to compare it to my LG 77" OLED which is about a year old. This LG is gorgeous with very deep blacks and excellent color and contrast. It's kind of my bar to judge other displays by. Imagine my surprise, when side by side this (admittedly smaller) Bravia display at 1/5 the price point of the LG held its own! I did not do any complex setup on the Sony as I did with my LG, I just selected the 'Cinema Professional' setting. (NEVER set your TV to anything called 'Vivid' or 'High Color'... those settings are designed to be used in a store when the display is among dozens of others to try to catch your eye. They are not advisable at home and look awful... when I used to sell TVs, we referred to this as 'Torch Mode') With just this built-in picture setting, the Sony was very comparable to the $3500 LG I spent a lot of time tweaking the settings on. There were subtle differences of course, but the color rendition and contrast were excellent. I am very impressed. Since this is on the low end of Sony's lineup, the Bravia 3 does lack many of the specs and settings of the higher-end models such as 120Hz refresh rate (the Bravia 3 is only 60Hz which will likely result in some motion judder) It has direct backlight rather than local dimming of higher-end models, but to be honest I don't see that much difference when compared to my LG. It does support Dolby Vision, HDR10, HLG, and Dolby Atmos, but lacks DTS. Again, not a dealbreaker by any means although the lack of DTS is a little disappointing, but most new productions are Dolby Atmos anyway. I have no idea what 'Triluminous Pro' is but the color on this display is very accurate and rich without blooming or chroma aberration. I'm not sure how I like the Google TV aspect yet, this is my first experience with it but it is nice to have the option of accessing my favorite streaming channels without going through my Roku. Granted, my LG displays also offer this feature but LGs interface is more clunky and I just like the Roku anyway. The Sony is incredibly lightweight, I was able to install this on the wall mount by myself which is no small feat for a 50" display. The attached images are untouched from my cellphone. Not the most precise way to compare displays, but considering the average viewer is not a pixel-peeper I feel it's a fair enough comparison. Note the similar color gamut, and the deep blacks in both that that result in a perfect contrast. For the price point, this display is a phenomenal buy, my only unknown so far is how much motion judder will appear at that refresh rate. Luckily, I'm one of those people who barely even notice it, but my wife is very sensitive to it so she'll be my reference when she gets a chance to spend some time with it. But since she even sees it on my LG with 120Hz refresh, I'm not sure that will relate to much.