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Search Engine Marketing, Inc.: Driving Search Traffic to Your Company's Website
by Moran, Mike; Hunt, Bill | PB | Good
US $5.31
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“Former library book; Pages can have notes/highlighting. Spine may show signs of wear. ~ ”... Read moreabout condition
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Located in: Aurora, Illinois, United States
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eBay item number:145560654476
Item specifics
- Condition
- Good
- Seller Notes
- Binding
- Paperback
- Weight
- 1 lbs
- Product Group
- Book
- IsTextBook
- No
- ISBN
- 9780133039177
- Publication Name
- Search Engine Marketing, Inc : Driving Search Traffic to Your Company's Website
- Item Length
- 9in
- Publisher
- Pearson Education
- Publication Year
- 2014
- Series
- Ibm Press Ser.
- Type
- Textbook
- Format
- Trade Paperback
- Language
- English
- Item Height
- 1.3in
- Item Width
- 7in
- Item Weight
- 29.6 Oz
- Number of Pages
- 528 Pages
About this product
Product Information
The #1 Step-by-Step Guide to Search Marketing Success...Now Updated and Reorganized to Help You Drive Even More Value For years, Search Engine Marketing, Inc. has been the definitive practical guide to driving value from search. Now, Mike Moran and Bill Hunt have completely rewritten their best-seller to present valuable new strategies, best practices, and lessons from experience. Their revamped and reorganized Third Edition introduces a holistic approach that integrates organic and paid search, and complements them both with social media. This new approach can transform the way you think about search, plan it, and profit from it. Moran and Hunt address every business, writing, and technical element of successful search engine marketing. Whatever your background, they help you fill your skills gaps and leverage the experience you already have. You'll learn how search engines and search marketing work today , and how to segment searchers based on their behavior, successfully anticipating what they're looking for. You'll walk through formulating your custom program: identifying goals, assessing where you stand, estimating costs, choosing strategy, and gaining buy-in. Next, you'll focus on execution : identifying challenges, diagnosing and fixing problems, measuring performance, and continually improving your program. You'll learn how to Focus relentlessly on business value, not tactics Overcome the obstacles that make search marketing so challenging Get into your searcher's mind, and discover how her behavior may change based on situation or device Understand what happens technically when a user searches--and make the most of that knowledge Create a focused program that can earn the support it will need to succeed Clarify your goals and link them to specific measurements Craft search terms and copy that attracts your best prospects and customers Optimize content by getting writers and tech people working together Address the critical challenges of quality in both paid and organic search Avoid overly clever tricks that can destroy your effectiveness Identify and resolve problems as soon as they emerge Redesign day-to-day operating procedures to optimize search performance Whether you're a marketer, tech professional, product manager, or content specialist, this guide will help you define realistic goals, craft a best-practices program for achieving them, and implement it flawlessly. NEW COMPANION WEBSITE PACKED WITH TOOLS AND RESOURCES SEMincBook.com includes exclusive tools, deeper explorations of key search management techniques, and updates on emerging trends in the field mikemoran.com whunt.com SEMincBook.com
Product Identifiers
Publisher
Pearson Education
ISBN-10
013303917x
ISBN-13
9780133039177
eBay Product ID (ePID)
4038266077
Product Key Features
Publication Name
Search Engine Marketing, Inc : Driving Search Traffic to Your Company's Website
Format
Trade Paperback
Language
English
Publication Year
2014
Series
Ibm Press Ser.
Type
Textbook
Number of Pages
528 Pages
Dimensions
Item Length
9in
Item Height
1.3in
Item Width
7in
Item Weight
29.6 Oz
Additional Product Features
Lc Classification Number
Hf5415.1265.M665
Edition Number
3
Table of Content
Chapter 1 How Search Marketing Works Chapter 2 How Searchers Work Chapter 3 How Search Works Chapter 4 Unlock the Business Value of Search Chapter 5 Create Your Search Marketing Program Chapter 6 Choose Your Target Market Segments Chapter 7 Get Your Content Listed Chapter 8 Optimize Your Content Chapter 9 Prove Your Content's Quality Chapter 10 Make Search Marketing Operational
Copyright Date
2015
Target Audience
College Audience
Topic
E-Commerce / Internet Marketing, Web / Design
Lccn
2014-951493
Illustrated
Yes
Genre
Computers, Business & Economics
Item description from the seller
Seller assumes all responsibility for this listing.
eBay item number:145560654476
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