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Convert! : Designing Web Sites to Increase Traffic and Conversion by Ben Hunt...
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Located in: Pikeville, Kentucky, United States
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Estimated between Wed, May 15 and Fri, May 17 to 43230
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Seller assumes all responsibility for this listing.
eBay item number:234924692121
Item specifics
- Condition
- Subject
- Design
- ISBN
- 9780470616338
- Publication Year
- 2011
- Type
- Textbook
- Format
- Trade Paperback
- Language
- English
- Publication Name
- Convert! : Designing Web Sites to Increase Traffic and Conversion
- Item Height
- 0.7in
- Item Length
- 9.3in
- Publisher
- Wiley & Sons, Incorporated, John
- Item Width
- 7.4in
- Item Weight
- 19.4 Oz
- Number of Pages
- 312 Pages
About this product
Product Information
This advice can transform your web site's success When web design expert Ben Hunt set out to quantify the difference between an ordinary web site and a great one, he expected to find the key in design simplicity. But when his team more than doubled the conversion rates for a wide range of sites, they identified simple yet powerful solutions involving design, copy, appropriate analysis, classic optimization techniques, and targeted testing. You'll find the fixes easy to implement, and they're all right here. Understand the essentials your market, your proposition, and your delivery Create a site that is seen by the right people, provides a compelling experience, and generates the desired action Learn how to use testing to improve your site's conversion rate Discover the holistic nature of web site optimization and why multiplicity matters Examine dozens of simple techniques for building traffic, engaging your audience, and crafting effective calls to action Combine creativity with analysis for the best possible results
Product Identifiers
Publisher
Wiley & Sons, Incorporated, John
ISBN-10
0470616334
ISBN-13
9780470616338
eBay Product ID (ePID)
102894136
Product Key Features
Publication Name
Convert! : Designing Web Sites to Increase Traffic and Conversion
Format
Trade Paperback
Language
English
Publication Year
2011
Type
Textbook
Number of Pages
312 Pages
Dimensions
Item Length
9.3in
Item Height
0.7in
Item Width
7.4in
Item Weight
19.4 Oz
Additional Product Features
Lc Classification Number
Tk5105.888
Table of Content
Acknowledgments. Foreword. Foreword. Introduction. Part I Designing for Traffic. Chapter 1 How to Transform Your Web Site's Success. Does This Sound Like Your Web Site? The "First Best Guess" Method of Web Design. A New Perspective on Web Design. The New Approach. Chapter 2 Search Engine Optimization Fundamentals. Keyword Research. On-Page SEO. Off-Page SEO. Chapter 3 Expanding Your Reach. What Are You Really Selling? Researching Your Markets. Marketing Joe's Miracle Hair-Gro. Chapter 4 Using the Awareness Ladder. Your Key to Reaching Deeper Markets. Why the Old, Narrow Model Fails. The New Concentric Model. Chapter 5 Working Through the Awareness Ladder. Save the Pixel. Bridge Natural Health. Muazo. Imagic2015. Me2Solar. Ville & Company. Bolwell RV. EasySpeedy. Applying the Awareness Ladder to Your Site. Part II Designing for Conversion. Chapter 6 Making Your Site Sell. The New Approach to Design for Conversion. Step One: Modeling Your Site's Funnels. Step Two: Analyzing Your Funnels. Step Three: Optimizing Conversions Through the Funnel. The Three Elements of Conversion. Chapter 7 Get Their Attention. Optimization Discipline. Getting Attention: The Power of Appeal. Make Your Appeals Relevant. Self-Interest. Emotion. Designing for Attention. Chapter 8 Keep Them Engaged. Affirm the Positive Signs. Resolve Concerns and Build Trust. Build Interest. Make It Easy. Chapter 9 Call Them to Action. Classes of Next Steps. Build Momentum. Six Tips for Crafting Compelling Calls to Action. Put It All Together. Chapter 10 Executing Your Web Site Strategy. Target Early Opportunities. Create Core Content. Add More Funnels. Generate Traffic. Consider Step 0. Keep Going! Chapter 11 Optimizing Your Web Pages. Google Website Optimizer. My Optimizer Tips. The Way of Optimization. Index.
Copyright Date
2011
Topic
Web / Web Programming, Client-Server Computing, Web / Design
Lccn
2010-932422
Intended Audience
Trade
Illustrated
Yes
Genre
Computers
Item description from the seller
Seller assumes all responsibility for this listing.
eBay item number:234924692121
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Item location:
Pikeville, Kentucky, United States
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| Shipping and handling | To | Service | Delivery*See Delivery notes |
|---|---|---|---|
| US $4.87 | United States | Economy Shipping (USPS Media MailTM) | Estimated between Wed, May 15 and Fri, May 17 to 43230 |
| Handling time |
|---|
| Will usually ship within 2 business days of receiving cleared payment. |
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